Star Wars Black Series collectors have been getting wild and crazy holiday-themed figures for years now, whereas Marvel Legends has kept almost entirely to an approach canonical to the media. But Hasbro has decided to change things up for 2026, when we’ll be getting a seasonal Marvel Legends figure for the first time ever! Arriving this Valentine’s Day season, it’s pink-armored, rose-wielding Iron Man with a heart ARC Reactor: the Marvel Legends I Love You 3000 Iron Man figure is now up for order!

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I’m not gonna lie: some of the only Star Wars figures I still enjoy are the silly, funny holiday releases from Hasbro each year. From Santa Jawas to witches to gingerbread Stormtroopers, Hasbro has come up with some really charming concepts over the years that still make me smile, though I’ve long since stopped buying much Star Wars merch.

But now Hasbro is bringing holiday fun to my primary collecting interest: Marvel! And they’re kicking things off with a choice that’s both safe and heartwarming: a Valentine’s Day themed Iron Man!

It might be tough to believe, but I Love You 3000 Marvel Legends Iron Man is the first time we’ve ever gotten a pink-armored Iron Man from Hasbro. Rather than being a “realistic” metallic red and pink, Hasbro went for a matte red and pastel pink like the color of cookie frosting. It’s silly, but I think it really, really works for something like this.

They also went all-in with themed accessories, giving Iron Man a rose to gift a loved one and translucent pink energy blast effects filled with red and white hearts. These are so geeky and fun that I think they’ll really make anyone who’s not full-on serious smile. This type of item won’t be for everyone, and I think that’s okay with the huge variety of Marvel comic and movie figures Hasbro is releasing each and every year.

This is a special release and not part of any wave, and it comes with a special price: $34.99. For a one-off gift item purchase I’m okay with that price, but many fans won’t be. The novelty of this deluxe boxed figure is worth an extra couple bucks to me, personally, but I can understand those who hate it.

Hasbro has been running ahead of their release dates by up to a couple months lately, so it’s really, really tough to say if I Love You 3000 Iron Man will arrive by Valentine’s Day. It’s listed for April, so I would suspect not, but Hasbro has been early very regularly lately, so I don’t think it’s out of the question. I absolutely wouldn’t stake my whole Valentine’s Day  on it, though.

I Love You 3000 Iron Man Marvel Legends figure is now up for order and arriving in late winter/early spring 2026. This is the kind of dumb fun stuff that I adore, so I hope this release does well and Hasbro brings us more novelty Marvel Legends action figures like this one.

Is this sort of holiday themed fun figure up your collecting alley, or are you saving your Marvel Legends 2026 dollars for more standard canonical fare?