The price increase of the beloved Hasbro Marvel Legends 6″figures line to $19.99 per action figure ($24.99 if you’re crazy enough to shop at Toys R Us) left a pretty big void out there for moderately-priced 6″ action figures that parents could buy for their kids. To fill this gaping chasm, Hasbro has just revealed and solicited an all-new line of low-priced 6″ Marvel Avengers All-Stars figures. The price is low–and as you’d expect, so are the detail and articulation…
6″ Avengers All-Stars Wave 1 consists of four action figures, and they’re basically “the usual suspects”: Thor, Hulk, Iron Man (red and yellow), Captain America and Spider-Man. I’m never a fan of Spider-Man being an Avenger, but kids will buy him, so whatever. Hasbro must really have no faith in poor Thor, though, to omit him in favor of Spider-Man who’s only quasi-related to the Avengers.
Each of these figures is packing a mighty four points of articulation–swivel arms, swivel waist and swivel neck. The Hulk looks puny and has a terrible overall sculpt, but otherwise these 6″ Marvel action figures look perfectly acceptable as something you’d get for rock-bottom prices.
I think it’s rather crazy that the price of action figures has spiked so rapidly that these Avengers All-Stars figures will be selling for $6-$7 when a decade earlier you could buy vastly superior Marvel Legends figures for that amount, but the figures are at least mediocre (and better than the Marvel Titans figures). I think a lot of younger kids will be satisfied with these six inch figures.
Avengers Assemble All-Stars Wave 2, on the other hand, is slightly more than mediocre. This series includes two new figures: Avengers All-Stars Hawkeye and a wacky radioactive-looking neon yellow and blue Iron Man. The Hawkeye head sculpt somehow manages to actually look more like Hawkeye than the $50 Kotobukiya ArtFX+ Hawkeye statue does (forgive me, Koto), and I get a huge kick out of the garish neon Iron Man 6″ figure.
I have zero intentions of collecting either of these lines (as I imagine most of you do as well), but it’s within the realm of possibility I might impulse buy the 3 3/4″ Avengers All-Stars Wave 2 Iron Man with his psychedelic color scheme if I ran across it under the right circumstances. What about you, Marvel collectors? Is anyone else toying with the idea of picking up one (or more) of these Avengers All-Stars figures?
Man I was wrong again… they CAN get worse.
I kinda agree about that tacky Iron Man figure, lol! If Hasbro were to do a 6″ Iron Man figure like that in one of the Legends lines, and they confirmed that it was specificaly designed to parody or pay tribute to Kenner’s 90’s era Batman (among other) figures, I would definitely buy it.
It makes me sad to see how Hasbro is handling the Marvel license. Lol, I take back every negative thing I ever said about Toy Biz’s Legends-compatible “Classics” lines! They were great for kids and collectors, were priced well, and were (usually) easy to find.
I honestly wouldn’t be so angry about these figures if I could actually find Marvel Legends in my area, instead of finding pegs full of figures like these. And wow, is TrU really charging $25 for the Marvel Legends Infinite figures?!?! Wow!
it’s not just marvel stuff they’re handling poorly.. it’s also star wars and transformers.
sure, star wars has the black line, but the wait between releases is mind numbing.
as for transformers.. well, we’ve seen their attempt at pleasing collectors with a gaudy chrome paint job.. but their new “simple is better” credo is turning into a huge failure. .. i don’t believe they think that kids want simpler toys.. they just want lower costs and more profit.
with toy lines like mattels man of steel, hasbro’s iron man 3, and spider man 2 3.75″ figures doing so poorly.. it makes sense as to why hasbro’s fourth quarter earnings were down.
kids aren’t as dumb as hasbro thinks they are.. with technology the way it is these days, children are using ipads, other tablets, gaming systems, etc.. a toy with simple sculpting and 4 or 5 points of articulation just isn’t going to cut it. they’re going to learn this the hard way.
i just find it amazing that in the year 2014, hasbro thinks it can get away with producing such garbage. i mean, the figures in this article are dollar store looking figures that hasbro will charge $7 for because of the brand. it sucks.