So I woke up this morning, picked up my phone to see what was new in the (toy) world, and immediately got bombarded with messages from people griping about Toys R Us raising the price of their exclusive Marvel Legends All-New X-Men figures set. I went to the Toys R Us website, and saw that sure enough, Toys R Us has now raised the price on the set to $139.99. Then I rolled my eyes and laughed. But not a good kind of laugh…

Like many collectors, I was pretty disgusted when Toys R Us posted their exclusive Marvel Legends Original X-Men five-pack for sale over the weekend priced at $124.99. Even with the (now expired) $15 coupon Toys R Us had in circulation, that still put the price at $110 plus tax, which was $25 over the original stated price of $84.99. For five figures utilizing very little new tooling (and the awful Klaw body on Iceman), $22 seemed sky-high to me.

But apparently, not to Toys R Us.

This week, Toys R Us has now upped their exclusive Marvel Legends All-New X-Men box set pre-order price to $139.99. Yes, that’s $28 per figure for these repaints. Consider the extra $3 an “exclusive fee” on top of Toys R Us’ already outrageous ~$25 MSRP on regular Marvel Legends figures. As you may imagine, I was not impressed.

This isn’t my first rodeo with Toys R Us exclusives (nor is it for most of you, I’m sure), but it is rather frustrating to see Toys R Us essentially scalping their own exclusive to this extent. There’s a couple silver linings here. First, only the dumbest scalper would pick up this at the new inflated price–the Original X-Men Marvel Legends 2014 set should be pretty easy to find at retail.

Secondly, slow sales (and mark my words, this set will have slow sales) almost always lead to 40% off sales on large Toys R Us exclusives like this. In fact, you might say that this set was intended to sell for 40% off, as with that discount the All-New X-Men Marvel Legends 2014 exclusive set ends up costing $84–the original announced price. So I might be the last person on my block to own this set, but I’ve set the target price in my mind now–~$85. We’ll have to wait and see exactly how long I have to wait to pay that price, but I’m all but certain that it will happen by late spring.

It’s also worth noting that based upon the updated pre-order page, the All-New X-Men Marvel Legends 2014 figures set has been delayed until March 19, 2014–almost two months after the original February 1, 2014 date Toys R Us told everyone last week. So not only will fans have to pay almost 65% more than Toys R Us originally said for this set, they’ll have to wait a month and a half longer to do so.

Alright, Marvel Legends fans, let’s hear it: How do you feel about Toys R Us and their Marvel Legends All-New X-Men set shenanigans? Are you on-board with Toys R Us for paying $140 for a set of figures that’s mostly repaints, or will you be waiting for a deep price-cut to pick this set up?