Hasbro 2017 Avengers 6″ Action Figures Released & Photos!

The news tends to flow freely and early when it comes to the Marvel Legends 6″ figures, but not all Hasbro Marvel lines–particularly the ones that aren’t collector-targeted–are quite so lucky. As such, occasionally new Hasbro Marvel toys will hit retail stores with nary a headline or preview to be found. Such is the case with a new line of 6″ Avengers figures that are popping up in stores right now, and which seem to be a sales hit thus far…

Hasbro Avengers Hulk 6 Inch Figure Basic 2017 Packaged

A week or two back, I started getting messages from readers about a new line of Avengers six inch figures popping up at Target stores. As it’s my goal to cover as wide of a range of Marvel toys as possible on this site, I’ve been searching nonstop for the past week to find these new kid-oriented toys at retail.

But to my legit surprise, this new line of 6″ Avengers action figures is selling so solidly that I’ve only been able to find half the figures after searching within a 50 mile radius for a week!

Let’s take a look…

Avengers 6" Iron Man Figure Hasbro 2017The new Avengers toy line currently consists of four basic figures and two deluxe figures. This series is in the same size, style and price range as the animated Guardians of the Galaxy 6″ figures that turned up unexpectedly last year.

The four basic figures feature a mighty seven points of articulation (yay for elbow joints!) and are Captain America, Iron Man, Hulk and Black Widow. It’s worth noting that Thor appears on the packaging but not yet in the line.

Hasbro 6 Inch Avengers Captain America Figure PackagedThe basic figures, priced at $7.99 each, seem to be selling very well. So well, in fact, that I have yet to find the single-carded Hulk and Captain America at any of the many stores that I’ve travelled to in the past week.

Black Widow Avengers 6 Inch Figure PackagedI’ve found at least one Black Widow at almost every story I’ve been hunting at, which seems to give evidence that the age-old belief that kids don’t want figures of girls (at least, not until they’ve got the male superheroes from a new line) could be true.

Hasbro 2017 Black Widow Avengers Six Inch FigureBlack Widow and Cap are the only basic figures to include accessories so far: Natasha has her two batons and Captain America has his classic round shield (of course).

Avengers 6 Inch Captain America Figure with Motorcycle

Meanwhile, there are two deluxe figures now shipping as well: Captain America with motorcycle and Iron Man with extra armor. Both figures are different from their basic releases in more than just the accessories department.

The Iron Man in this series is the first Hasbro representation of the All-New All-Different Iron Man armor from last year’s Marvel initiative. Could we be seeing a Marvel Legends version of this armor soon…?

Hasbro Avengers Deluxe Iron Man Figure with ArmorThe 2017 Hasbro Marvel Avengers 6″ figure assortment is now hitting brick and mortar retail stores across the United States. If you like this kind of low-priced, well-done toys, you should be able to check these out at your local stores (although you may have to hunt around a bit for the more popular characters).

What do you think about this line of kid-centric Avengers action figures, Marvel collectors? Is there anything in this line you’d be interested in adding to your own collection, or do you consider this line to be strictly for the kiddies?


Hasbro 2017 Avengers 6″ Action Figures Released & Photos! — 16 Comments

  1. I have a feeling we’ll see ANAD Iron Man in Legends soon. They’ve done all the other All-New, All-Different Avengers except him and Thor and it’s very similar to the armor they’ve got Riri Williams wearing, so I suspect one of those two to show up soon.

  2. Ummm pretty sure these are 5″ figures. All the Spidey ones like these have been 5″ lately, even though the official item listings on Toys”R”Us and Amazon have been stating 6″ as well. Don’t know why the mass inaccuracy.

  3. “Could we be seeing a Marvel Legends version of this armor soon…?” I certainly hope not, we need a new Iron Man sculpt, but that design is absolute weaksauce.

    I’m mostly glad to see Black Widow in the first wave of this line, I wouldn’t have been surprised if she’d been left out. I don’t really intend to buy any of these figure since I’m not the target demographic, but they’re cool to see, and I’ll pick up a Hawkeye if they make him (two, one for customs purposes if the headsculpt and accessories are good).

  4. I got Hulk, Deluxe Iron Man, and Deluxe Cap. I like them a lot. Black Widow doesn’t look very good, in my opinion, which is disappointing. I don’t have a single BW figure that I’m totally happy with. And it sucks that Hulk doesn’t have knee joints. Other than that, for the price, I’m very happy with these.

  5. Very neat, but I wouldn’t be buying these… at least, not for key characters.

    Wishful thinking on my part, but I would love it if Hasbro were to make army-builders (such as Shield agents, Hydra and AIM goons etc.) in this format. For mooks filling out crowd scenes, I would gladly pay $7.99 rather than the normal full Marvel Legends retail price.

  6. I quite like the idea of these lines, and I hope that they become the standard for the child oriented movie lines. They are reasonably detailed and mean that we can still get figures for characters who otherwise wouldn’t make Marvel Legends, a good example of this being the recently revealed homemade suit Spiderman. If they expand more away from main characters, covering obscure heroes and villains and producing army builders, I could well end up with quite a few of these.

    With regards to these figures specifically, I also notice that while the standard figures have just 7 points of articulation, it looks like the deluxe ones have quite a few more, including knees! Some of the Spiderman figures in this line also have the increased articulation, so we could hopefully be seeing this line become a lower priced supplement to Legends before long, which I for one would be quite interested in. Hopefully these sell well enough for hasbro to move to this style for other lines, such as Star Wars!

  7. I saw Black Widow at this TRU (I never go to regularly) I thought that was pretty awesome 😀

  8. I have the Black Widow and Cap figures. Wasn’t too impressed with BW’s head sculpt; it’s OK but not great. I noticed that they didn’t paint the red stripes on Cap’s back. His shield does have a peg that fits on to his back. I see these regularly at Target and Walmart…will pick up Hulk and IM soon and looking forward to future releases in this line.

  9. Can anyone tell me if the deluxe Ironman has ball jointed shoulder articulation? I what I mean is do his arms move out away from his body from the side or is it just a forward backward movement?

  10. Can anyone tell what others are being made? I seen the Black Panther posted by Chocolatecrisps, how about Thor?

    • Hi, Genesis! Check out Hasbro’s site for a stop-motion style product showcase video featuring these new figures. Thor, Black Panther, Loki, and Ant-Man are there, but I think they’re from the Titan Series (12″). I sure hope Thor is added to the line. I’m looking forward to Black Panther myself!

  11. I’m officially a fan of this line. Simple, low-cost figures. Hasbro just released Thanos, Yondu, and Nebula in the GOTG collection. I picked up Spider-Man and Vulture today as well. This is a great way to get in on the ground floor of a collection…easier on the wallet, too. It’s tough trying to fill in holes in my Marvel Legends collection, and so many new Legends coming out this year!