When Hasbro sent out official photos and product descriptions for the kid-aimed Thor Ragnarok movie toys yesterday, we all knew it was only a precursor to the collector-focused Marvel Legends Thor Ragnarok toys being revealed later this week. Now, I wouldn’t have predicted that those figures would have been revealed at 10AM on Gizmondo, mind you, but hey–the important thing is that the long-awaited, beautiful movie toys have now been unveiled! And yes, contrary to the fishy rumors going around, this wave is in fact headlined by a Marvel Legends Gladiator Hulk Build-A-Figure!

Way back at San Diego Comic-Con 2017–nearly a full year ago–Hasbro began teasing us with an inevitable Gladiator Hulk Marvel Legends Build-A-Figure that would obviously be targeted for release alongside this year’s Thor 3 movie.

Now, I was definitely astonished and dismayed by the number of collectors who were willing to buy into a largely-fabricated list of unannounced 2016/2017 Marvel Legends floating around the internet that listed an Executioner BAF for this wave, but I never lost the faith that Hasbro would deliver on a “Planet Hulk”-esque Build-A-Figure to highlight the wave. And as is usually the case with this line, that faith has been rewarded!

The Marvel Legends Gladiator Hulk figure is, simply put, gorgeous. Or at least as gorgeous as a gargantuan green monster in gladiator gear can be, anyway. We haven’t gotten any specs yet that detail the size of this giant, but I’d be extremely surprised if he’s any less than 8.5″ tall.

With a removable helmet and giant hammer and hammer/axe accessories, this is almost certain to rival the Hulkbuster Iron Man from 2015 as the most-anticipated Hasbro Marvel Legends Build-A-Figure of all-time.

Of course, if you wanna build Gladiator Hulk, you’ll have to purchase all of the other figures in the Thor Ragnarok Legends wave to do so! There’s three movie figures in the wave, and I think there’s a good chance all three of them are going to be quick sellers.

On the villainous side, we’ve got the first Marvel Legends Loki movie figure ever released at mass retail in the United States, along with the first Marvel Legends Hela figure ever released as a non-exclusive! For accessories, we get a removable helmet to place atop the Tom Hiddleston Loki portrait, as well as an alternate unmasked Cate Blanchett Hela head. Score!

Rounding out the Gladiator Hulk series is a Marvel Legends Gladiator Thor figure with facepaint and a pair of slick-looking swords (as well as Hulk’s “severed” head… heh).

In addition to the single-packed figures, there’s going to be a Target exclusive Thor Ragnarok two-pack that doesn’t include any pieces of Hulk (sorry), but that does come with an exclusive Valkyrie movie figure and a variant of Gladiator Thor sans facepaint and helmet (but with a giant sword!).

Target two-packs tend to be easy to find (likely due to their $39.99 MSRP), and I’m glad for it, as this set is going to be a must-have for many of us.

Also part of the individually-packaged Thor Ragnarok series are three comic-based figures: a reworked Ares figure, as well as Young Thor and Jane Foster Thor figures. I talked about Ares and friends at length earlier this month, so check that out for all the details and my thoughts on that trio.

The Marvel Legends Thor Ragnarok series should presumably be up for order online fairly soon, as the set is expected to be released on August 1st 2017 (according to the recent Hasbro Marvel Brand Team Google Hang-Out Session). I’ll post an update and send out links to order the figures via our Facebook Page and Twitter just as soon as they’re posted for sale, so if you’re already getting hyped for these figures (and I sure am), be sure to watch our social media pages.

Now that we’ve finally seen the Thor Legends series in its entirety, what do you think, Marvel collectors? Are you planning to pick up the whole set to build Gladiator Hulk, skipping the BAF and only buying the comic book figures, or passing on this wave altogether?